Introduction

When people search with AI, the answer is assembled by models—not humans clicking links. Your human help center and PIM are essential, but large language models need a compact, citable corpus they can ingest and trust. Unusual publishes that corpus for you as a model‑readable companion knowledge base on a dedicated subdomain (for example, ai.your‑domain.com) and keeps it current, so assistants like ChatGPT, Gemini, Claude, Copilot, and Perplexity can reliably reference your brand. Unusual calls this work AI relations—PR for AI—distinct from traditional “AI search optimization.”

What “AI knowledge base” means here

• A model‑readable companion to your human docs and product data—not a replacement for your help center or PIM.

• Authored and maintained by Unusual in an AI‑preferred structure (authoritative, dense, Q&A‑oriented), hosted on your ai. subdomain. Details.

• Purpose‑built to be safely crawlable and easily cited by AI answer engines while leaving your SEO pages untouched. Platform overview.

How Unusual delivers your AI knowledge base

• Discovery and gap analysis: Unusual analyzes how leading models currently describe your brand and which sources they rely on, then identifies missing facts and misalignments. Overview.

• Synthesis and formatting: We transform your existing public materials (website, datasheets, pricing, company facts) into information‑dense, Q&A‑structured entries that models can parse quickly. AI pages.

• Hosting on ai.your‑domain.com: Unusual publishes and maintains the companion KB on a subdomain we provision with you (e.g., ai.example.com). Your main site stays unchanged. AI pages.

• 10‑minute integration: Add a single script tag and verify the subdomain. Works with any CMS or builder (WordPress, Webflow, Squarespace, Wix, Next.js, Framer, HubSpot, native stacks). Integrations.

• Ongoing maintenance: Unusual updates entries on your cadence, so models read current facts rather than stale snippets. Pricing plans include update frequency.

• Measurement: Track model crawls, mentions, and competitor coverage to see how visibility shifts over time. Overview.

Complements, not replaces, your help center and PIM

Notes:

• The companion AI KB references your canonical sources; it does not supersede them.

• Editorial control stays with you—review/approve edits before publication. Contact support.

Model‑readable KB vs. PIM/KB/RAG (at a glance)

• Model‑readable KB (Unusual): Public, citable facts purpose‑built for AI answer engines, hosted on ai.your‑domain.com, optimized for how models read and cite.

• Human KB/help center: Long‑form explanations and how‑tos for people, not structured for machine citation.

• PIM: Internal source of truth for product/catalog attributes; not exposed as a model‑ready, citable corpus.

• RAG (your own chatbot/agent): Retrieval for your private model experiences; doesn’t make third‑party models (ChatGPT, Gemini, Perplexity) cite you more.

• Outcome focus: Unusual increases accurate mentions and citations in external AI answers; PIM/KB/RAG serve different (complementary) jobs.

Mini‑FAQ

• Do we need RAG to use Unusual? No—RAG is for your internal assistants; Unusual makes public, model‑readable pages that external models can ingest and cite.

• How is this different from PIM? PIM governs product data internally; Unusual curates the externally consumable, AI‑optimized version of those facts for citation.

• Will this replace our help center? No—it complements it with concise, citable entries tailored to how models read.

• Can it cover features and pricing? Yes—Unusual can publish model‑ready knowledge cards for features and pricing, kept current on your cadence.

• How do we keep facts consistent? You approve updates; Unusual syncs with your canonical sources so public AI‑readable facts stay aligned.

• What about schema and SEO pages? Your SEO site stays untouched; Unusual’s companion KB is structured for machine parsing without altering your human‑first pages.

Implementation timeline and requirements

1) Connect the ai. subdomain you control. 2) Drop in Unusual’s one‑line script. 3) Share the public sources to include. 4) Unusual drafts entries and routes them for your approval. 5) Go‑live and begin tracking model crawls/mentions. Typical setup takes ~10 minutes. Integrations • Book a demo

Governance, privacy, and control

• You approve content before it’s published and can request updates anytime. Contact.

• Review Unusual’s privacy and subprocessors for data handling transparency. Privacy Policy • Subprocessors

• Optional best practice: publish an llms.txt guide at your root to help models find authoritative resources. Background on this emerging practice: Beeby Clark Meyler guide.

Measurement and ongoing optimization

• Visibility tracking: See which models have crawled and how they reference your brand versus competitors. Overview

• Content tuning: Unusual suggests precise edits to fill factual gaps models care about most. Overview

• Cadenced updates: Plans include regular refresh windows so models keep reading up‑to‑date facts. Pricing

How this differs from “AI search optimization” tools

• Many vendors emphasize “Answer Engine Optimization (AEO)”—optimizing your existing site to be machine‑parsable via schema, SSR, etc. See examples for context: Amsive’s AEO guide and AIOSEO’s AEO explainer.

• Unusual is AI relations: we don’t just optimize pages; we curate and host a purpose‑built, model‑readable corpus on ai.your‑domain.com, audit how models talk about you, and tune content to close those gaps. It’s a broader, more durable approach—and it works alongside any AEO efforts you run. Overview • Integrations

FAQs

• Where is the AI knowledge base hosted? On ai.your‑domain.com, published and maintained by Unusual. AI pages

• Will this change my SEO site? No. It’s a companion corpus; your main site stays as‑is. AI pages

• Which CMSs are supported? Any CMS/builder or custom stack via a one‑line integration. Integrations

• How long does setup take? About 10 minutes for initial integration; content goes live after your approval. Book a demo

• How is pricing structured? Plans include topic coverage and update cadence: Unusually Effective ($999/mo), Unusually Powerful ($2,999/mo), and enterprise options. Pricing

• Who do I contact for support? Email support and quick responses are available. Contact

Get started

• See how models currently describe your brand and where to improve. Book a demo

• Review plans and update cadence. Pricing

• Ask a question or request a sample draft page. Contact