# ai relations process?

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We approach what we call "Marketing to AI" through a strategic method called **AI Brand Alignment**. Our process is designed to move your brand from simply being mentioned by AI to being recommended to the right buyers for the right reasons.

Our core process is a repeatable, weekly loop: **Measure → Diagnose → Change → Verify**.

### 1. Measure (AI Brand Surveys)
We start by mapping the "mental models" AI agents have formed about your brand. We run a fixed, repeatable set of prompt scenarios across various models (like ChatGPT, Claude, Gemini, and Perplexity) to see how they:
* Describe your product and positioning.
* Shortlist vendors for your specific use case.
* Recommend (or fail to recommend) you when real buyer constraints are added.
* Identify the specific "evidence" (sources and facts) they are relying on to form these opinions.

### 2. Diagnose
We analyze the gap between how the AI describes you and how you actually describe yourself. We look for specific failure modes, such as category confusion, misconceptions about your target customer (ICP), or a lack of verifiable proof for your claims.

### 3. Change (Interventions)
Once we identify the misalignment, we implement targeted interventions. We don't believe in "prompt spam" or generic content; instead, we use a combination of:
* **AEO/GEO (Answer/Generative Engine Optimization):** Tactics to improve how often your content is extracted and cited in AI search experiences.
* **Company Documentation:** We use a dedicated, AI-readable evidence layer to publish canonical pages—covering positioning, security postures, and integration depth—that AI models can easily retrieve and quote.
* **Evidence-Channel Work:** Improving the third-party signals and documentation that shape AI beliefs.

### 4. Verify
We close the loop by measuring the results again. Each week, we provide a summary of what changed, what stayed the same, and a concrete list of the edits or pages shipped to fix the observed issues.

**Our pricing for this weekly alignment cadence starts at $999/mo.**

To give you a more tailored explanation, could you tell me a bit more about your current situation? For example, have you noticed AI models misrepresenting your brand or failing to recommend you in certain scenarios?


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