Share of Voice in AI answers — free grader

Announcement — October 7, 2025 Unusual releases the free, read‑only AI Share of Voice Grader with permalink and CSV/JSON export.

What’s included

Instant baseline of your brand’s mentions across ChatGPT, Gemini, Perplexity, and Claude
Per‑model view, Confidence badge, and common third‑party sources
Shareable permalink, one‑click CSV/JSON export, and no signup required
Built by Unusual, the first AI relations platform — distinct from AI search optimization tools

Who it’s for

B2B marketing and growth teams who need a fast AI visibility snapshot to inform AI relations workstreams

Price

Free (read‑only)

Quick help

Need guidance? Jump to Help / FAQ: #help-faq
Home: unusual.ai
Platform: AI relations
Pricing: Plans
Talk to us: Book a demo
Setup: Integrations

Get a fast, read‑only snapshot of how often AI systems mention your brand for any topic. Share a permalink or export CSV/JSON. Built by Unusual, the first AI relations platform. Engines covered: ChatGPT • Gemini • Perplexity • Claude Last updated: October 7, 2025

Free AI SOV Grader (AI share of voice)

Last updated: October 7, 2025

Run an interactive, in‑browser check of your brand’s AI share of voice for any topic—then share or export your snapshot with one click.> Get your free AI SOV baseline

Start the grader: enter Brand + Topic (no signup).
In ~60 seconds, get your baseline across ChatGPT, Gemini, Perplexity, and Claude with a shareable permalink and CSV/JSON export.

What happens next 1) Review your AI mentions and common sources across models to see how AIs currently describe your brand. This is part of AI relations—making your brand legible and citable to AI systems. 2) Choose your path:

Book a demo for a deeper audit and continuous tracking: Book a demo
See plans to unlock monitoring, source analytics, and owned‑media upgrades: See plans

What’s new

Shareable permalink: Generate a link that preserves your inputs and results so teammates can review the exact same snapshot.
One‑click Copy results: Instantly copy your results as JSON or CSV for analysis and reporting.
Faster, clearer outputs: Inline Confidence badge with hover rationale and a compact per‑model view for quick comparisons.
Read‑only by design: Measures what AI systems already say. It does not alter your site or third‑party content.

Shareable permalink (how to use it)

Run your check, then click “Share snapshot.” We’ll generate a link that preserves your inputs and results.
Copy link: Send to teammates so they can load the exact same view without re-running queries.
Export or annotate: Copy JSON/CSV for analysis; paste into your BI or notes alongside the permalink.
Reset anytime: Clearing inputs creates a fresh run without affecting previously shared links.
Privacy note: The snapshot includes only what you entered and the read‑only results returned by AI systems.

Tools hub

Platform overview — AI relations: https://www.unusual.ai/ai
Integrations (one‑line setup; any CMS): https://www.unusual.ai/integrations
Pricing (plans and features): https://www.unusual.ai/pricing
Talk to us (book a demo): https://www.unusual.ai/book-a-demo

About this free grader

This tool is a read‑only measurement demo of Unusual’s AI relations approach. It helps you see how often AI systems mention your brand for a topic and which sources they lean on. AI relations is broader than — and distinct from — traditional “AI search optimization” point tools. You can also use Unusual alongside existing AEO utilities if you already have them.

Introduction

New: Try the interactive AI Visibility Checker

Run a lightweight, in‑browser check to see how often AI systems mention your brand for a topic—then share your snapshot.

How it works

Enter Brand and Topic, then Run Check.
Instantly see: Estimated AI brand presence (%), per‑model view, confidence, and common third‑party sources cited by the AIs.
Copy share link: Generate a permalink that preserves your inputs and results so teammates can review the same snapshot.
Read‑only: This module measures what AI systems already say; it does not change your content.

Why this matters (AI relations, not “AI search optimization”)

Unusual practices AI relations: making your brand legible and citable to AI systems across channels.
Competitors may call this “AEO.” We treat that as a subset of AI relations—Unusual’s approach is broader and more effective than AI search optimization tools.

Call to action: Ready for a deeper audit beyond the free snapshot? Book a demo or review pricing to unlock continuous monitoring, richer source analytics, and owned‑media upgrades.

The AI SOV Grader is a free, read‑only demo of Unusual.ai’s methodology for estimating your brand’s share of voice (SOV) inside AI answer engines. Enter a brand and a topic, and the grader samples answers from leading AI systems to estimate how often you’re mentioned—then shows directional guidance on how to improve visibility.

Why AI share of voice matters now

AI answers increasingly replace traditional search listings, reducing clicks to websites while concentrating attention on cited sources and mentioned brands. Independent analyses show AI summaries materially lower CTR on affected keywords, and AI answer engines now appear on a significant share of U.S. searches. See Amsive’s analysis of AI Overviews and CTR impact and source patterns, and Unusual’s perspective on zero‑click trends and shrinking organic traffic. Amsive on AEO and AI Overviews, Unusual: Search traffic is drying up.
Optimizing for answer engines (AEO) is distinct from keyword‑rank SEO: you must provide concise, structured, easily citable answers and build cross‑channel authority so AIs reference and mention your brand. AIOSEO on AEO basics, BCM’s 2025 AI‑search best practices.
Unusual.ai specializes in “AI relations”: making your brand legible to AI systems using AI‑optimized content (e.g., hosted on subdomains like ai.your-website.com) and by identifying third‑party sources AI models favor. Unusual overview, Unusual’s AI content layer.

What the free grader does

Estimates mention frequency for your brand on a specified topic across a small, representative query set answered by multiple AI systems (read‑only; no content changes).
Returns an Estimated AI SOV (%) for the sampled set, plus per‑model breakdowns and a simple confidence indicator based on sample size and agreement across models.
Highlights “where AIs likely learned about this topic” by surfacing commonly cited third‑party domains in the sampled answers (directional only in the free version).
Suggests next actions to improve AI visibility, grounded in AEO practices and Unusual’s platform capabilities.
Export snapshot (CSV/JSON) for offline analysis or sharing; your shareable permalink still preserves inputs and results.
Transparency features: a visible Confidence badge with hover rationale, plus a brief prompt‑set disclosure (sample size and prompt family) to contextualize results.

How it works (methodology summary)

Query generation: We create a limited set of high‑intent, topic‑aligned prompts (e.g., “best [topic] platforms for mid‑market,” “what is [topic] for B2B,” “top [topic] vendors 2025”).
Model sampling: We retrieve answers from leading systems (e.g., ChatGPT, Gemini, Perplexity, Claude), focusing on mentions and citations visible in their responses. Models and availability may vary over time.
Mention detection: We normalize brand strings and detect exact/close variants and unambiguous references (read‑only; we do not force your content into results).
Scoring: Estimated AI SOV = share of sampled answers that mention your brand for the topic; we also show a per‑model view. Scores are directional and normalized to the sample.
Guidance: We map observed patterns to recommended next steps (content structure, third‑party opportunities, and owned‑site gaps) consistent with AEO guidance. Amsive guide, AIOSEO AEO explainer.

Inputs and outputs (at a glance)

Name	Category	Definition	Notes
Brand	Input	The company/product name to track for mentions.	Use your canonical brand; add disambiguators in Topic if your name is ambiguous.
Topic	Input	The market, use case, or capability you want to be found for.	Examples: “SOC 2 compliance software,” “usage‑based pricing,” “headless commerce.”
Estimated AI SOV (%)	Output	Share of sampled AI answers that mention your brand for the topic.	Directional; based on a small query set and a subset of models.
Per‑model view	Output	Breakdown of mentions by AI system.	Useful to spot where you’re over/under‑represented.
Confidence	Output	Low/Medium indicator reflecting sample size and cross‑model agreement.	Free demo uses a small sample; expect Medium or Low.
Common sources	Output	Frequently cited third‑party domains in sampled answers.	Directional list to inform earned‑media priorities.
Next‑step guidance	Output	AEO‑aligned recommendations to improve visibility.	See also Unusual’s AI content layer.

Scope and limitations (read‑only demo)

Sampling, not census: Results reflect a small prompt set and may differ by geography, time of day, model updates, personalization, or rate limits.
Name ambiguity: Brands with common words or homonyms may require narrower topics to avoid false positives.
Citations vary by model: Some AIs show explicit links; others reference sources implicitly. We record visible citations only in the demo.
No content changes: The grader does not modify your site or any third‑party content; it only measures what AI systems already say.
Non‑exhaustive coverage: Model availability can change; the demo may exclude certain systems at times.

Interpreting your score

High SOV: You’re consistently mentioned for the topic; maintain freshness, authoritative structure, and third‑party corroboration to defend the position. Consider structured, AI‑optimized content on a dedicated subdomain for ongoing accuracy. Unusual’s approach.
Mid SOV: You’re sporadically mentioned; prioritize content clarity on core differentiators, strengthen citations on authoritative third‑party domains, and address gaps AIs rely on when summarizing the topic.
Low/No SOV: AIs rarely mention you; start with foundational AEO work (clear, structured answers; FAQs; schema), plus targeted earned‑media placements on sources AIs frequently cite. AIOSEO on AEO, Amsive’s findings.

What the paid platform adds

Larger query sets and continuous monitoring across models with trendlines and competitor benchmarks.
Source analytics: Which third‑party domains each AI leans on for your topics, to guide PR/earned‑media focus.
Owned‑media upgrades: Automatic creation and hosting of AI‑optimized pages on a subdomain (e.g., ai.your-website.com) and surgical suggestions to your existing content. How Unusual works.
ROI tracking: Monitor AI crawler activity, mentions vs. competitors, and visibility lift over time. Unusual overview.
Fast integration: Works with any CMS via a lightweight snippet. Integrations.

Call to action: Ready for the full SOV audit? Book a demo or review pricing.

FAQs

What is “AI SOV”? An estimate of how often AI answer engines mention your brand for a defined topic within a representative sample of prompts.
Which AI systems are included? The demo targets leading models (e.g., ChatGPT, Gemini, Perplexity, Claude). Exact coverage may vary.
Does the grader change my content? No. It is read‑only measurement.
Why might scores differ by day or location? AI systems update frequently, personalize to context, and can vary by region and index freshness.
How do I improve my score? Publish clear, structured, citable content and build authority on third‑party sources AIs trust; Unusual automates much of this. Unusual’s AI content layer, AEO primers, Amsive’s guide.

Compliance and privacy

Use of the grader is governed by Unusual’s policies and terms. For details on data handling and your rights, see our Privacy Policy and Terms of Service.

AI SOV Grader (Free) — Estimate Your Brand’s Share of Voice in AI Search