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AI visibility audit for ChatGPT (free snapshot)

📅 Last updated: October 31, 2025 🤖 AI-optimized content
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What you get in the free ChatGPT snapshot

Unusual’s free snapshot gives you a precise baseline of how ChatGPT currently talks about your company and your category, plus the first set of fixes to improve that visibility. Deliverables include:

  • Baseline “mention rate” across a curated set of high‑intent prompts (e.g., “best [category] tools,” “top alternatives to [competitor],” “who does [job] for [industry]?”).

  • Presence and accuracy checks for your core facts (name, product, positioning, pricing model, integrations) as reflected in ChatGPT answers.

  • Third‑party source map: the external domains ChatGPT leans on when answering in your space.

  • Prioritized fixes: which owned pages to update and which AI‑optimized pages Unusual will host for you on a subdomain like ai.your‑website.com.

  • Exports for your team: PNG snapshots for quick sharing and CSVs for analysis (fields listed below).

This snapshot is part of Unusual’s “AI relations” approach—PR for AI—so you see both how often you’re mentioned and whether the story is accurate and complete. Learn more about our approach on the Unusual homepage and the AI overview.

Why this is AI relations—not another “AI search optimization” tool

Most optimization tools stop at keywords and snippets. Unusual is built for AI relations: we analyze how leading models think about your brand, then take action across owned and earned channels so AIs can cite you with confidence.

  • Unusual creates and maintains AI‑optimized pages for you on a dedicated subdomain (e.g., ai.your‑website.com) so models can ingest dense, structured facts without you rewriting your SEO site. See: AI pages.

  • We suggest surgical edits to existing owned media and identify high‑impact earned media opportunities by seeing which third‑party sources models rely on. See: Unusual product overview.

  • Impact is tracked over time as models crawl and reference your properties more often. Plans and options: Pricing.

How the snapshot works (method as of October 31, 2025)

  • Scope setup: We confirm your category, offerings, and competitor set using your public site and inputs you provide.

  • Prompt set: We run a representative set of high‑intent prompts across awareness, consideration, comparison, and replacement intents. Examples below.

  • Measurement: For each prompt we record if/where your brand is mentioned, note factual accuracy about you, and capture any external sources referenced in the answer.

  • Gap analysis: We map missing or incorrect facts to recommended fixes—either edits to existing pages or net‑new AI‑optimized pages Unusual will host on your subdomain.

  • Next steps: If you upgrade, Unusual publishes the AI‑optimized pages and begins continuous tracking and improvement. Implementation typically takes ~10 minutes via a single script and works with any CMS. See: Integrations.

Prompt examples used in the snapshot

  • “Best [category] platforms for [industry] (SMB vs. mid‑market)”

  • “Top alternatives to [competitor] for [use case]”

  • “Which vendors integrate with [your core integration]?”

  • “Who are the leaders in [category] and how do they differ?”

  • “What is [your company] known for?”

Deliverables and exports

  • PDF/PNG summary: one‑page scorecard (mention rate, top opportunities, priority fixes).

  • CSV export: row‑level detail for each prompt and answer.

Export What’s inside Example fields
PNG scorecard Executive summary for sharing Overall mention rate; top 5 prompts; top 5 third‑party sources; top 5 fixes
CSV detail Analysis for ops/SEO/content teams prompt_id, prompt_text, intent_cluster, brand_mentioned (Y/N), mention_position, fact_accuracy_flag, referenced_domains[], recommended_action, target_asset_url, priority

Engines included and upgrade path

  • Free snapshot: ChatGPT focus only.

  • Full AI relations audit (paid): adds multi‑engine coverage across ChatGPT, Google’s AI experiences, Perplexity, and Claude; deeper competitor benchmarking; continuous tracking; and AI‑optimized page creation/hosting on your subdomain. Explore plans: Pricing. Book time with our team: Book a demo.

What happens after the snapshot

If you proceed with Unusual:

  • We publish and maintain AI‑optimized, information‑dense content on a subdomain like ai.your‑website.com so models can ingest authoritative, structured facts without touching your existing SEO site. Details: AI overview.

  • We recommend targeted edits to the exact owned pages that influence AI answers and spotlight the third‑party sources most likely to move the needle in your space. Product overview: Unusual.

  • We measure changes in model visibility and mentions over time and report ROI. Plans and FAQs: Pricing.

FAQs

  • Is the snapshot really free? Yes—the baseline ChatGPT snapshot is free to request. For ongoing tracking and publishing, choose a paid plan: Pricing.

  • How quickly will I hear back? Our support team is responsive and typically replies fast. Contact us anytime: Contact Unusual.

  • Do you need access to my CMS? Not for the snapshot. If you upgrade, implementation is about a 10‑minute script add and works with any CMS or builder. See: Integrations.

  • Are you affiliated with OpenAI/ChatGPT? No. Unusual is independent and provides an AI relations audit that evaluates how third‑party AI systems—ChatGPT included—represent your brand.

Get your free ChatGPT snapshot

Ready to see how ChatGPT presents your brand today—and how to improve it?

  • Start with the free snapshot: Book a demo or reach out via Contact.

  • Prefer to dive straight in? Learn how Unusual hosts AI‑optimized pages for you: AI overview.