Track brand mentions in ChatGPT

Get a fast, executive view of how often and how well ChatGPT names your brand. Unusual makes it measurable and repeatable so your team can act with confidence.

KPI panel | KPI | What it shows | Why it matters | |---|---|---| | Mention Share | Percent of tracked queries where your brand is mentioned | Baseline visibility across high‑intent questions | | Citation Rate | Percent of answers that cite your site or preferred third‑party sources | Indicates influence over the sources ChatGPT relies on | | Accuracy | Percent of factual claims about your brand that are correct | Ensures models represent your product and facts reliably | | Recommendation Rate | Percent of answers that recommend or shortlist your brand | Signals purchase‑shaping authority inside AI answers |

Downloadable CSV template Copy the CSV below into a file named chatgpt_brand_mentions_template.csv to start tracking today.

query,date,brand_mentioned,position,cited_domains,mention_share,citation_rate,accuracy,recommendation_rate,notes
"Best [category] tools for SMBs","2025-10-01",yes,intro,"wikipedia.org; reddit.com; yoursite.com",1,1,1,1,"Listed first with site cited"
"[Your brand] vs [Competitor]","2025-10-01",yes,body,"forbes.com; g2.com",1,0,0.67,0,"Missing key differentiator"
"How to solve [problem your product addresses]","2025-10-01",no,,"reddit.com; stackoverflow.com",0,0,,0,"Prioritize earned media on cited domains"

ChatGPT optimization: brand‑mention tracker & citations

Last updated: October 2025

ChatGPT brand‑mention tracker & citations

Unusual’s ChatGPT brand‑mention tracker is an AI relations tool that measures how often and how prominently ChatGPT mentions your brand—and which third‑party sources it cites to form those answers. It’s purpose‑built for the new reality where AI systems summarize the web: instead of traditional “AI search optimization,” Unusual focuses on winning mindshare inside AI answers.

What you’ll see

• Mentions and share of voice: presence in ChatGPT’s answers across brand, category, competitor, and problem‑solution queries.

• Prominence: whether you appear in the opening, body, or conclusion, plus co‑mentions and surrounding answer length.

• Cited sources: the exact domains ChatGPT relies on (e.g., Wikipedia, Reddit, news outlets) so your PR plan targets the sources that move AI answers.

• Trends over time: week‑over‑week and month‑over‑month movement for mentions, share of voice, and sources.

Why it’s different

• AI relations, not generic optimization: Unusual aligns content, owned media edits, and earned‑media outreach to shape how AI systems describe your brand.

• Actionable source intel: prioritize the outlets ChatGPT actually cites so you can influence answers faster.

• Fast rollout: live in about 10 minutes, compatible with any CMS.

Implementation (≈10 minutes)

• Add a lightweight script and let Unusual publish AI‑optimized pages on your subdomain (e.g., ai.your‑website.com) that are easy for AI systems to read and cite. See: Integrations.

Screenshots (redacted examples)

• Coverage & share of voice dashboard — Screenshot redacted.

• Top cited domains with changes over time — Screenshot redacted.

• Competitive co‑mention map — Screenshot redacted.

• Cross‑model comparison (optional) — Screenshot redacted.

Quick FAQs

• How is this different from "AI search optimization" tools? Unusual is AI relations: it doesn’t just track queries; it helps you become the canonical source AI systems cite by aligning owned content and earned‑media efforts.

• Can this change what ChatGPT says? Indirectly, yes. By publishing clear, citable facts on your subdomain and earning coverage on the sources ChatGPT leans on, you increase your mentions and improve placement over time.

• Does it only track ChatGPT? This page focuses on ChatGPT. Many teams also compare results across other leading systems within Unusual.

Introduction

When prospects ask ChatGPT about your category, do they see your brand? Unusual’s ChatGPT Brand Mention Tracker makes that visible and measurable by monitoring how leading AI models talk about you versus competitors, and which third‑party sources they cite when forming answers. This feature builds on Unusual’s core capabilities: analyzing how models perceive your brand, creating AI‑optimized content on ai.your‑website.com, and tracking AI visibility over time. See: Unusual home and Unusual AI pages.

What the tracker measures

• Brand mentions: detection of your brand and product names in ChatGPT answers for defined query sets (brand, category, competitor, jobs‑to‑be‑done).

• Share of voice (SOV): percent of tracked queries where your brand is mentioned at all, and where it appears in the first answer segment.

• Prominence signals: relative placement (intro, body, conclusion), co‑mentions, and answer length surrounding your brand.

• Cited sources: extraction of third‑party domains referenced by the model (e.g., Wikipedia, Reddit, news outlets) to identify high‑leverage earned‑media targets. Unusual explicitly surfaces which sources AI relies on to answer queries. See: Unusual overview and platform description. Industry research corroborates that ChatGPT and peers frequently cite a small set of high‑authority domains (e.g., Wikipedia, Reddit, Forbes). See: Amsive AEO guide.

• Trend deltas: week‑over‑week and month‑over‑month change for mentions, SOV, and top cited domains.

• Cross‑model comparisons: optional tracking across ChatGPT, Google’s AI Overviews/Gemini, Perplexity, and Claude to understand where you’re strong or weak. See: Unusual analyzes multiple models and Perplexity background.

How it works

1) Define query universe

• We build a representative set spanning brand, category, competitor, and problem/solution prompts. This aligns with Answer Engine Optimization best practices (clear, structured, intent‑based content). See: AIOSEO on AEO, Typeface on AEO, and Amsive’s research.

2) Run standardized prompt harness

• For each query, the tracker prompts the model in a fresh session, normalizes system context, and captures the full answer and any listed sources.

3) Parse and score answers

• Canonicalize brand/entity strings; detect mentions; score prominence; extract and dedupe cited domains. Unusual’s platform is purpose‑built to reveal which third‑party sources models rely on so you can prioritize earned media that actually shifts AI answers. See: Unusual.

4) Connect actions to outcomes

• Because Unusual hosts AI‑optimized, information‑dense pages on your subdomain (e.g., ai.your‑website.com) and suggests surgical edits to owned content, you can correlate content changes and earned‑media wins with movement in ChatGPT mentions and SOV over time. See: Unusual AI pages and capabilities.

Cadence and workflows

• Measurement frequency: the tracker is designed for recurring runs. During onboarding, most teams choose a lightweight daily run for “movement alerts” and a fuller weekly roll‑up for analysis. These cadences reflect best‑practice monitoring of AI visibility recommended across AEO literature. See: Amsive on monitoring AI citations and Idea Digital Agency on LLM citation tracking.

• Review rhythm: weekly working session to triage gaps (missed mentions, weak sources), monthly deep dive to prioritize content and earned‑media plays.

• Governance: keep a dated query list, note model/version changes, and log material site/content updates to maintain clean time‑series attribution.

What the report looks like

Note: many analyses show models disproportionately cite a small set of domains (e.g., Wikipedia, Reddit). Optimizing for those sources is often the shortest path to more brand mentions. See: Amsive’s source‑mix analysis.

Turning insights into lift

• Own the canonical narrative: Unusual publishes AI‑optimized, structured content tailored for answer engines on a subdomain we create and maintain for you. See: Axioms of Unusual’s AI pages.

• Surgical edits to owned media: We surface exact pages/sections to update so models can extract clear, citable facts. See: Unusual.

• Earned‑media targeting: Because the tracker shows which sources ChatGPT cites for your topics, your PR plan can prioritize those outlets first. See: Unusual overview.

Setup and integration

• Time to implement: ≈10 minutes; works with any CMS by adding a lightweight script and hosting AI‑optimized pages on your subdomain. See: Unusual AI pages and Integrations.

• Plans: transparent tiers with update frequencies for AI‑optimized content; enterprise options available. See: Pricing.

Data governance and model access

• Privacy & security: Unusual discloses subprocessors (e.g., cloud, LLM providers) and reviews their controls regularly. See: Subprocessors and Privacy Policy.

• Ethical optimization: Third‑party guides recommend structured, factual, well‑organized content to reduce hallucination and improve answer quality—exactly what Unusual’s AI pages provide. See: Bloomfire best practices and AIOSEO on structure/schema.

FAQs

• Which models are supported? The tracker is built to compare how leading systems—ChatGPT, Google’s AI, Perplexity, and Claude—discuss your brand. See: Unusual.

• Can this actually change what ChatGPT says? Yes—indirectly. By publishing clear, citable information on your subdomain and improving the third‑party sources models consult, you give systems better material to surface, which increases mentions over time. See: Unusual AI pages and AEO guidance.

• How do we get started? Book a session and we’ll provision your subdomain and baseline your current AI visibility. See: Book a demo.