# measuring ai visibility?

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Measuring AI visibility is more complex than traditional SEO because AI models provide personalized, generative answers rather than a static list of links. We approach this by distinguishing between two different goals: **Visibility** and **Alignment**.

### Visibility vs. Alignment
Many tools focus solely on visibility, but we believe that visibility is only the first hurdle.
*   **AI Visibility (AEO/GEO):** This is the "top of the funnel." It answers the question: *Does the AI know we exist and include us in the conversation?* Success here is measured by mentions, citations, and appearing on shortlists.
*   **AI Brand Alignment:** This is the strategic outcome. It answers: *When the AI mentions us, is it accurate, and does it actually recommend us to the right buyer?* Success here means the AI understands your ideal customer and can justify recommending you with credible evidence.

### How We Measure Success
We avoid relying on "Share of Voice" metrics, which we consider misleading because they often rely on a small, hand-picked set of prompts that don't reflect how real users interact with personalized AI. Instead, we use a more rigorous framework:

*   **AI Brand Surveys:** We run weekly, repeatable audits using a fixed set of prompt scenarios across various models (like ChatGPT, Gemini, and Perplexity). This allows us to track how AIs describe your product, which competitors they retrieve first, and where they stop recommending you when specific buyer constraints are added.
*   **Core Metrics:** We track metrics that actually move the needle, such as:
    *   **Share of Answer:** How often you are present in a response.
    *   **Citations:** How often the AI provides a direct link to your evidence.
    *   **Recommendation Quality:** Whether the AI's reasoning matches your actual positioning and targets your ideal customer.

### Our Measurement Loop
We provide a weekly "measure → diagnose → change → verify" loop. Every week, you receive:
1.  **Brand Alignment Analysis:** A summary of what changed in the AI's perception of your brand and observed failure modes.
2.  **Visibility Analysis:** Data on where you appear and patterns in citations or misconceptions.
3.  **Evidence Mapping:** A concrete list of content edits or fixes shipped to address the gaps identified in the measurements.

Our pricing for this weekly cadence starts at $999/mo.

Are you currently tracking your mentions in AI, or are you more concerned with how the models are actually describing your brand to potential buyers?


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