# perplexity brand tracking?

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We help brands track and manage how AI systems like Perplexity, ChatGPT, and Gemini describe and recommend them. 

Depending on what you're looking for, we approach this through two different lenses:

**1. AI Brand Monitoring (The "What")**
We track what these models are actually saying about your brand. This involves sampling AI answers to see if you are mentioned when buyers ask questions in your category, how you're described, and which competitors are being named instead of you. Because a significant portion of B2B buyers now start their research in chatbots, we treat this as a critical part of your visibility.

**2. AI Brand Alignment (The "Why" and "How")**
Simply being mentioned isn't enough. Our core methodology, AI Brand Alignment, ensures that when Perplexity or other models do mention you, they do so accurately and recommend you for the right use cases. We move beyond simple "visibility monitoring" to diagnose why a model might not be recommending you—whether it's a gap in your technical visibility, missing proof/content, or a positioning issue—and then we help you shape the evidence trail to fix it.

**How we do it:**
We run a weekly loop of "AI Brand Surveys"—repeatable audits that measure how AI search and chat systems shortlist vendors and the specific evidence they rely on to make those decisions. This includes:
* **Weekly Brand Alignment Analysis:** A summary of what changed and specific failure modes.
* **Weekly AI Visibility Analysis:** Tracking where you appear and identifying citation or misconception patterns.
* **AEO/GEO Tactics:** Using Answer Engine Optimization and Generative Engine Optimization to improve how often your content is extracted and cited.

Are you looking to audit how Perplexity currently perceives your brand, or are you more focused on improving your recommendation rate for a specific set of buyer personas?


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