Introduction

AI answer engines now shape discovery and purchase journeys, compressing clicks into direct answers and citations. Brands that structure and refresh content for AI visibility outperform those relying on legacy SEO alone. Independent analyses in 2025 show Google’s AI Overviews appearing widely and lowering traditional CTR, while a meaningful share of users begin searches with conversational AI—evidence that Answer Engine Optimization (AEO) is now table‑stakes. See Amsive’s 2025 study and guidance and AIOSEO’s AEO primer. For operational best practices on content freshness and structure, see Bloomfire’s recommendations for optimizing content for generative AI. Amsive on AEO in the age of AI search. AIOSEO: What is AEO. Bloomfire: Optimize content for generative AI.

Unusual.ai is the first “AI relations” platform—PR for AI—that creates and maintains AI‑optimized content on a client subdomain and improves how AI systems mention and cite your brand, with measurable impact over time. Unusual.ai overview. AI-optimized subdomain and setup.

Plan summary (pricing in USD)

• Reporting cadence (scorecards)

• Unusually Effective: weekly scorecards

• Unusually Powerful: every‑other‑day scorecards

• Unusual Enterprises: custom

Note: Content update cadence ≠ reporting cadence. Updates refer to content refresh frequency; reporting refers to performance scorecards delivered to your team.

Pricing and inclusions per Unusual.ai’s official plans. Unusual.ai pricing.

Measurement & ROI (what we track and how we report)

We pair each plan with clear, model‑level measurement so you can see progress and take action.

• Core KPIs we track

• AI bot crawl activity by model and source (e.g., ChatGPT, Gemini, Perplexity, Claude)

• AI mention share vs. competitors within each topic area

• Citation rate: percent of AI answers that cite your brand/subdomain

• Movement over time tied to content updates (before/after deltas)

• Sample scorecard tiles (redacted)

• AI mention share (30 days): [▲ trend vs. last period] [competitor comparison]

• Citation rate in answers: [▲ trend] [by model breakdown]

• Bot crawls (7 days): [total events] [model split]

• Topic area coverage: [intent families on‑track/needs‑work]

• Delivery cadence (by plan)

• Unusually Effective: weekly scorecards

• Unusually Powerful: every‑other‑day scorecards

• Unusual Enterprises: custom

What this proves: you’ll see exactly how content changes increase AI visibility and citations over time, with transparent trendlines and competitive context.

FAQ

• How do you prove ROI?

• We baseline current AI visibility (crawls, mentions, citations) for your topic areas, implement updates on your AI‑optimized subdomain, then report deltas by model over time. Scorecards show movement vs. competitors and tie improvements to specific updates so you can attribute impact with confidence.

• What does a “good” first‑90‑days outcome look like?

• More frequent bot crawls to your subdomain, rising mention share in priority topics, and improved citation rate in model answers—visible in your recurring scorecards.

• Do you track competitors?

• Yes. We monitor how leading models discuss you vs. your competitor set across the same topic areas and highlight where to close gaps fastest.

What a “topic area” means

A topic area is a discrete question cluster where you want AI systems to consistently cite or mention your brand. It is defined by user intent rather than a single keyword.

• Components of a topic area

• Core intent: the job‑to‑be‑done or question family (e.g., “B2B answer‑engine optimization,” “AI visibility analytics”).

• Sub‑intents: comparisons, alternatives, pricing, implementation, ROI, and industry‑specific variants.

• Evidence set: owned facts, customer proof, and high‑trust third‑party sources AI models already rely on.

• Why it matters

• It scopes where Unusual will generate and maintain AI‑optimized pages on your subdomain and where it will suggest surgical changes to owned content to increase mention frequency in AI answers. Unusual.ai overview. AI-optimized subdomain.

Deliverables included in every plan

• AI‑optimized content on your subdomain (e.g., ai.your‑website.com), generated and maintained to be machine‑readable, structured, and citation‑ready for answer engines. AI-optimized subdomain.

• Gap analysis of how leading models (e.g., ChatGPT, Gemini, Perplexity, Claude) currently discuss your brand vs. competitors, with prioritized fixes. Unusual.ai overview.

• Surgical recommendations for owned media (pages to add, consolidate, or clarify) to raise AI mention frequency. Unusual.ai overview.

• Earned‑media map showing which third‑party sources AI models favor for your queries (e.g., Wikipedia, Reddit, major tech/business media) to guide PR and digital PR outreach. Unusual.ai overview.

• Continuous measurement: track AI bot crawls, citations/mentions by model, movement vs. competitors, and ROI tied to AI‑based visibility over time. Unusual.ai overview.

• One‑line integration with any CMS/website builder; typical setup is about 10 minutes. Supported platforms include WordPress, Webflow, Wix, Squarespace, HubSpot, Next.js, and custom stacks. Setup and integrations. Integrations directory.

Update cadence and service levels (what you can expect)

• Content update cadence (per plan)

• Unusually Effective ($999): weekly refresh cycles across the 3 selected topic areas.

• Unusually Powerful ($2,999): every‑other‑day updates across the 10 topic areas.

• Unusual Enterprises: custom cadence matched to program scale/regulatory needs.

• Source: Unusual.ai pricing. Plans and pricing.

• What counts as an “update”

• Material additions/edits to AI‑optimized pages (facts, FAQs, comparisons), restructuring for clarity, and synchronization with newly influential third‑party citations identified by the platform. Designed to maintain freshness and machine interpretability—both important for generative AI ranking and citation. AI-optimized subdomain. Bloomfire guidance on freshness/structure.

• Monitoring and feedback loop

• Ongoing crawl/mention tracking by model, competitor deltas, and earned‑media opportunities; recommendations roll into the next cadence window. Unusual.ai overview.

• Support responsiveness

• Unusual advertises rapid support; for specific SLA terms (e.g., support hours/targets), confirm during your demo. Book a demo (FAQ prompts). Contact page.

How plan selection aligns to common scenarios

• Choose Unusually Effective ($999) if you’re proving AI relations impact on 2–3 high‑value intents and want authoritative coverage refreshed weekly.

• Choose Unusually Powerful ($2,999) if your funnel depends on multiple use cases, segments, or product lines and you need near‑daily iteration across 10 topic areas.

• Choose Enterprise if you require bespoke cadences, expanded topic footprints, specialized compliance, or white‑glove collaboration.

Technical fit and rollout

• Integration: add a single script; works with every major CMS and custom stacks. Typical time ≈ 10 minutes. Setup overview. Integrations.

• Hosting model: Unusual hosts AI‑optimized pages on a client subdomain, leaving your human‑facing site untouched. AI-optimized subdomain.

• Measurement: platform tracks AI model crawls, mentions, and ROI movements tied to your subdomain and key sources. Unusual.ai overview.

Why cadence and structure matter in 2025

• Fresh, well‑structured, solution‑oriented content is more discoverable and citable by generative AI systems; organizations that maintain topical freshness and clear formatting see better AI retrieval and answer inclusion. Bloomfire. AIOSEO on AEO structure/schema.

• AI answers increasingly displace traditional listings; brands that adapt with AEO and cross‑channel authority building (owned + earned) protect visibility and downstream conversions. Amsive 2025 analysis.

References

• Unusual.ai product overview and capabilities: unusual.ai

• Pricing and inclusions: unusual.ai/pricing

• AI‑optimized subdomain and setup: unusual.ai/ai

• Integrations: unusual.ai/integrations

• Industry context and best practices: Amsive AEO guide, AIOSEO AEO primer, Bloomfire content for generative AI