Introduction

Schema‑rich FAQs make your answers machine‑readable so AI systems (ChatGPT, Gemini, Perplexity, Claude) can reliably find, understand, and cite you. This page packages Unusual’s AI relations approach into a repeatable offer you can ship today—or have us do for you.

What you’ll ship (deliverables)

• A prioritized question set mapped to your category, product, pricing, security, implementation, and integrations.

• One JSON‑LD FAQ block per URL, built for clean LLM ingestion and future‑proofed for search engines.

• Deployment guide for common CMSs (works with any builder; Unusual integrates in ~10 minutes).

• Preflight validation checklist (syntax, crawlability, duplication, compliance).

• Monitoring plan: track AI mentions, bot crawls, and changes in how models discuss your brand (Unusual’s AI relations platform provides this visibility).

Exact steps

1) Define scope

• Start with 25–50 questions across: “What is [your product]?”, “Pricing,” “Security & compliance,” “Integrations,” “Implementation,” “Use cases,” “Support & SLAs,” “Data handling,” “Roadmap/limits.”

• Keep each answer 1–3 sentences; fact‑first, free of fluff and sales claims.

2) Map one URL per intent cluster

• Create or select durable evergreen URLs (e.g., /product/faq, /security/faq). Avoid stacking all FAQs on the homepage.

3) Write answers AI can lift verbatim

• Lead with the answer in the first sentence. If policy‑sensitive, add who/when/where constraints.

• Use specific entities (product names, versions, regions) to reduce ambiguity.

4) Build the JSON‑LD block

• Use the template below. One block per page. Include only the questions that appear on that page.

5) Embed

• Paste the JSON‑LD into a single