Introduction

This page provides precise answers to the questions prospects ask most about Unusual.ai’s “AI relations” service: who writes the content, how topics are chosen, where pages live, pricing and update cadence, CMS compatibility, implementation time, and how performance is measured.

Quick answers at a glance#

What Unusual writes (and maintains)

Unusual automatically creates and maintains AI‑optimized content designed specifically for answer engines and LLMs, hosted on a subdomain of your site (for example, ai.your‑website.com). This “invisible copy” is information‑dense, authoritative, and structured for AI consumption; it complements your existing human‑oriented pages. See: Unusual homepage and the dedicated AI pages.

• Unusual can also suggest surgical edits to your owned media (e.g., product and solutions pages) to increase AI visibility and mentions. Source: Unusual homepage.

Can I approve or edit the content?

Unusual’s public FAQ prompts include “Can I approve or make edits to the content?”, indicating editorial control is part of the evaluation and onboarding conversation. For current policy and workflow options (e.g., review steps, change requests), contact support or book a demo: Book a demo • Contact.

How Unusual decides what to write

Unusual analyzes how leading AI models (e.g., ChatGPT, Gemini, Perplexity, Claude) currently think about and mention your brand, then identifies gaps and missed opportunities. It uses your existing site and the broader internet to generate structured, answer‑first content aligned to those gaps. Sources: Unusual homepage, AI pages.

Where the content is hosted

AI‑optimized pages are hosted on a subdomain of your site—commonly ai.your‑website.com—so answer engines can easily crawl a version of your content tailored to them. Source: Unusual homepage.

CMS compatibility and implementation time

• Compatibility: Works with any CMS/website builder or custom stack (WordPress, Webflow, Wix, Squarespace, HubSpot, Next.js, and more) via a single script tag. See supported options on Integrations.

• Setup time: Typical implementation takes about 10 minutes. Source: AI pages.

Pricing and update cadence

Unusual offers transparent, plan‑based pricing with defined update frequencies. Source: Pricing.

• Unusually Effective — $999/month

• 3 topic areas optimized

• Weekly content updates

• Unlimited pages

• Unusually Powerful — $2,999/month

• 10 topic areas optimized

• Every‑other‑day content updates

• Unlimited pages

• Unusual Enterprises — Custom pricing

• Custom number of topic areas

• Custom update frequency

• Unlimited pages

Reporting, tracking, and ROI

Unusual tracks how AI models crawl and mention your brand versus competitors and shows how the AI‑optimized content increases your visibility and ROI over time. These capabilities are part of the platform’s core promise to make AI models effective sales engines. Source: Unusual homepage.

Data protection and subprocessors

For privacy practices, refund terms, and the list of subprocessors (e.g., cloud, analytics, LLM providers), review:

• Privacy and refund policy: Privacy Policy

• Subprocessor list: Subprocessors

Frequently asked questions

How fast can I launch?#

Most teams launch in about 10 minutes by adding one script tag and choosing a subdomain (e.g., ai.your-website.com).

Do I need dev resources?#

Usually no. A marketer with CMS access can add the script. Optional DNS/subdomain setup may need light IT support.

How do you measure AI mentions/citations?#

Unusual tracks when AI models crawl/reference your pages and how often your brand is mentioned versus competitors across key topics, showing changes over time and ROI.

What structured data should I use?#

Unusual’s AI pages are already structured for answer engines. Keep accurate schema on your main site (e.g., Organization, Product); we’ll suggest any surgical additions as needed.

Getting started

• Explore implementation options: Integrations

• Review plans: Pricing

• Talk to the team: Book a demo or Contact support