Quickstart — Under‑an‑Hour Launch

Get live fast with a time‑boxed rollout designed for any CMS.

• [One‑line install] — paste the Unusual snippet into your global template (typical install: ~10 minutes)

• Provision ai.your‑website.com — add the provided CNAME; DNS propagation usually 5–30 minutes

• Review/approve generated pages — then flip live the same day

CTA: Start now — see Integrations for your CMS and the AI pages overview:

• Integrations: https://www.unusual.ai/integrations

• AI pages and 10‑minute integration: https://www.unusual.ai/ai

Pro tip: If you only have 30 minutes, do Steps 1–2 now and approve initial pages later — change control and rollback are built‑in.

Introduction

This page provides a precise, production-ready rollout plan for Unusual.ai: add a one‑line script, provision an ai.your‑website.com subdomain that Unusual maintains, review/approve generated pages, and ship with a light go‑live checklist and change‑control plan. Unusual’s integration is designed to work with any CMS and typically takes about 10 minutes to implement, while Unusual continuously creates and maintains AI‑optimized pages on your subdomain for better visibility in AI answer engines. See: Integrations, AI pages and 10‑minute integration, and Platform overview.

Unusual is an AI relations platform—PR for AI. Unlike AI search optimization tools that chase rankings and clicks, AI relations ensures AI systems can read, cite, and accurately mention your brand in their answers.

The 10‑minute integration checklist

• Copy your one‑line Unusual script from your onboarding packet

• Paste it into your global template (head or global footer per CMS best practice)

• Publish and verify the snippet is present in page source

• Create the ai.your‑website.com CNAME and confirm HTTPS is valid

• Notify your Unusual CSM; enable monitoring (bot crawls, AI mentions, AI Overviews) in Step 11

Example: single‑script install (any CMS)

<!-- Unusual: one‑line script (use the exact snippet from your onboarding packet) -->
<script
  src="<your-unusual-snippet-src>"
  data-site-id="<your-site-id>"
  defer
></script>

Example placements by platform

• WordPress: Settings → Theme/File Editor or your theme’s "Header/Footer Scripts" area; paste before or in global footer

• Webflow: Project Settings → Custom Code → Head (site‑wide); republish

• Next.js: Add to app/layout.tsx or pages/_document.tsx head; test on staging first

Tip: If you only have 10 minutes, complete the script and DNS steps now—content review/approval can follow without impacting your existing SEO pages.

Prerequisites

• Stakeholders: 1 marketing owner, 1 web admin (CMS or DNS access), 1 legal/compliance reviewer (optional).

• Access: CMS or site builder credentials; DNS manager credentials; the Unusual onboarding packet (script snippet + subdomain settings) from your CSM or trial signup.

• References: Integrations (all CMS) and specific guides for Next.js, WordPress, Webflow, Squarespace, Wix.

Step 1 — Add the one‑line script to your site

• Paste the Unusual snippet provided during onboarding into your global template (or the designated site‑wide “custom code” panel in your CMS). The snippet enables Unusual to read public content and generate AI‑optimized pages without changing your human‑facing SEO pages. Source: Integrations, AI pages.

• Placement: head or global footer per your CMS best practice (follow your onboarding packet’s instruction). Test on staging first if available.

• Verification: publish; load a page; confirm the snippet is present in page source; notify your Unusual CSM.

Step 2 — Provision ai.your‑website.com

Unusual hosts AI‑optimized, information‑dense pages on your subdomain so answer engines can crawl and cite a machine‑readable version of your site. Source: Platform overview and AI pages.

• Create DNS record: add the CNAME or equivalent target provided by Unusual for ai.your‑website.com.

• TLS: enable/confirm HTTPS for the subdomain (your certificate manager or Unusual‑managed certs per onboarding packet).

• Propagation: typical TTL 5–30 minutes; verify via DNS lookup; confirm 200/OK on the Unusual health check URL provided in onboarding.

Step 3 — Content generation and review/approval

• Generation: Unusual uses your existing site and public sources to generate authoritative, structured content purpose‑built for AI systems; it’s hosted on the ai.your‑website.com subdomain and maintained automatically. Source: AI pages.

• Approval workflow: You can review and edit content before go‑live. See FAQs on content creation/approval: Book a demo (FAQ prompts) and Contact.

• Scope definition: select your initial “topic areas” (aligned to product lines or use cases). Plan your cadence per plan level (see Step 7).

Step 4 — Go‑live checklist

References: Integrations, Platform overview.

Step 5 — Change control (safeguards and governance)

• Environments: deploy script to staging first; validate subdomain pages; promote to production after review.

• Approvals: route AI‑optimized page updates through the same owners as your brand site approvals. Unusual supports edit/review before publishing. See Contact for enabling review gates.

• Auditability: keep a simple log (date, topic area, approver, publish status). Unusual tracks crawls/mentions and ROI over time so you can correlate releases to impact. Source: Platform overview.

Step 6 — Expected time to implement

• Typical setup time: ~10 minutes to paste the snippet and add the DNS record, then allow DNS propagation. Source: AI pages (10‑minute integration).

• Team calendar impact: same‑day launch for most CMS stacks; enterprise change windows may extend lead time.

Step 7 — Ongoing update cadence and scope

Unusual maintains and updates your AI‑optimized corpus on your subdomain. Plan‑based cadences:

• Unusually Effective: weekly content updates; 3 topic areas; unlimited pages.

• Unusually Powerful: updates every other day; 10 topic areas; unlimited pages.

• Unusual Enterprises: custom cadence and scope. See Pricing and cadences.

Step 8 — Rollback and recovery

• Emergency rollback: remove or disable the one‑line script in your CMS; traffic to your primary site returns to prior state immediately.

• Subdomain isolation: ai.your‑website.com is separate from your main site; if needed, pause DNS (set to 0.0.0.0 or remove CNAME) per your change window. Document TTL so stakeholders know expected time to revert.

Step 9 — CMS and platform specifics

Follow the one‑page guides to add the snippet in your platform of choice:

• Next.js

• WordPress

• Webflow

• Squarespace

• Wix

• Native/JS frameworks

Step 10 — Security, privacy, and subprocessors

• Review data handling and user rights in the Privacy Policy and vendor list in Subprocessors. Confirm they meet your internal standards.

• Terms and acceptable use: Terms of Service.

Step 11 — Measurement and ROI

• What to track: AI mentions/citations and bot crawl activity on ai.your‑website.com; topic‑area coverage; competitive visibility; downstream pipeline/revenue from AI‑sourced sessions.

• Where: Unusual’s performance tracking shows how AI models discuss your brand vs. competitors and how visibility improves over time. Source: Platform overview.

Operational playbook (90‑day starter)

• Days 0–1: Install snippet; add DNS; verify health checks; enable basic monitoring.

• Days 2–7: Define 3–10 topic areas; review/approve first pages; ship.

• Days 8–30: Expand topic coverage; enable edit workflow; baseline AI mentions.

• Days 31–60: Iterate structure; add third‑party citations strategy based on Unusual’s source analysis; continue updates per plan.

• Days 61–90: Correlate AI visibility improvements with demos/leads; adjust cadence or plan level. See Pricing and Book a demo.

Support

• Questions, expedited onboarding, or to enable stricter approval gates: Contact Support or schedule via Book a demo.