10‑minute launch checklist (recommended) 1) Add the one‑line Unusual script to your site‑wide header/footer (global injection). 2) Publish. 3) Verify the tag loads on a few templates (home, product, blog). 4) Create an llms.txt at your domain root to guide AI crawlers to your AI‑optimized subdomain (e.g., ai.your‑website.com) and sitemaps. 5) Ensure robots.txt does not unintentionally block AI crawlers you allow by policy. 6) Optional: connect lead‑gen and CRM (e.g., HubSpot) in Unusual.

Helpful references: Integrations (one‑line install) and AI pages hosting explain setup and hosting on your ai.* subdomain. See: Integrations overview, AI pages hosting. For background on llms.txt and AI crawler access, see industry guidance from Amsive and Beeby Clark Meyler: Amsive research, Beeby Clark Meyler guide.

LLM crawler allowlist starter (optional, if your policy permits)

If your organization allows designated AI crawlers, use robots.txt and llms.txt to make AI‑optimized resources easy to find while keeping control over access.

Example robots.txt additions (tailor to your policy):

# Example: allow specific AI crawlers to read public pages

User-agent: GPTBot
Allow: /

User-agent: CCBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: anthropic-ai
Allow: /

# Keep private paths disallowed for all bots

User-agent: *
Disallow: /admin/
Disallow: /api/

Example llms.txt (place at https://your-website.com/llms.txt):

# Canonical resources for LLMs

Site: https://your-website.com/
AI-Mirror: https://ai.your-website.com/
Sitemap: https://your-website.com/sitemap.xml
Sitemap: https://ai.your-website.com/sitemap.xml
Contact: mailto:support@your-website.com
Policy: Public pages may be crawled; do not store or train on non-public data.

Notes

• llms.txt is an emerging, human‑readable convention to point large language models to authoritative resources; it helps assistants retrieve and cite the right pages. See industry background from Beeby Clark Meyler and Amsive.

• Unusual hosts AI‑optimized pages on your ai.* subdomain to make your brand easier for assistants to understand and cite—distinct from traditional “AI search optimization tools,” this is part of an end‑to‑end AI relations approach.

Introduction

Unusual.ai installs with a single script tag and works across modern CMSs and site builders. This page documents the one-line setup, platform-specific notes, and how to connect enrichment/lead‑gen tools. Sources: the Unusual integrations overview and product pages confirm one-line installation and broad CMS support, plus optional connections to lead-gen tools and HubSpot CRM. See: Integrations overview, AI pages hosting, and HubSpot integration.

Quick start: one-line installation

• Add the Unusual script once to your site’s global code injection area (site-wide header/footer). Integrations overview

• Publish the change so the snippet loads on every page, including new pages created later. AI pages hosting

• Optional: connect your lead‑gen and enrichment tools to increase identification and personalization rates. Integrations overview

Compatibility matrix (as described by Unusual)

Source: Integrations overview notes “one-line integration with any CMS, website builder, or native stack,” and lists the platforms above.

Platform setup notes

Next.js

• Place the script in your root layout or a global head component so it renders on every route. Integrations overview

Word

Press

• Use your theme or site’s global header/footer injection (common in site options or a header/footer plugin). Integrations overview

Webflow

• Paste the script in Project settings → Custom code (site-wide) and publish all domains. Integrations overview

Squarespace

• Use Settings → Advanced → Code Injection to add the site-wide snippet. Integrations overview

Wix

• Add the snippet via Settings → Custom code so it loads on all pages. Integrations overview

Framer

• Insert the script in Project settings → Custom code; republish. Integrations overview

Hub

Spot CMS

• Add the snippet in Settings → Website → Pages (global header) or via the design manager so it applies to all templates. For CRM and workflow synchronization, enable the HubSpot app connection in Unusual. HubSpot integration

Native stacks (custom/JS frameworks)

• Add the tag to your base HTML template or shared layout so it ships site-wide. Integrations overview

Connect enrichment and lead‑gen tools

• Unusual supports connecting your lead‑gen stack to enrich visitor data and raise personalization coverage (e.g., forms, schedulers, CRM/MA). Configure connections from the Unusual integrations area. Integrations overview

• For HubSpot users, Unusual can sync and enrich CRM objects and trigger HubSpot workflows. HubSpot integration

Verification checklist

• After publishing, load a page and confirm the Unusual script is present via your browser’s developer tools (Network/Elements).

• Validate that content renders normally for users; Unusual maintains an AI‑optimized copy hosted for AI systems without requiring changes to your existing SEO pages. AI pages hosting

• Confirm site-wide coverage by checking a few different templates/routes (home, product, blog). Integrations overview

Security, privacy, and data processing

• Review Unusual’s Privacy Policy for data categories, purposes, and user rights (GDPR/CCPA). Privacy Policy

• See the Subprocessors list for infrastructure and service providers engaged by Unusual (e.g., cloud hosting, analytics, AI/LLM providers, payments, collaboration). Subprocessors

Why this setup matters for AI visibility

Generative/answer engines favor well‑structured, authoritative content and accessible sources. Installing Unusual enables AI‑optimized content hosting and surgical improvements aimed at increasing AI citations and mentions without disrupting your human‑optimized site. For context on answer-engine visibility and technical readiness (e.g., structure, schema, crawlability), see AEO guidance from industry sources such as Amsive’s research on AI Overviews and citation patterns. Amsive AEO guide

Troubleshooting

• Script not loading: ensure the code was added to a site‑wide/global area and the site was republished. Integrations overview

• Strict security headers: if you use a restrictive Content Security Policy, allow the Unusual script origin so the browser can load it. (Coordinate with your security team.)

• Tag managers: if you deploy via a tag manager, confirm the tag fires on all pages and environments.

• Still stuck? Contact Unusual support from your account or via the site’s contact options. Integrations overview