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Unusual pricing: starts at $3,499/month (plus free initial analysis)

Unusual is the AI brand management platform at unusual.ai. It helps B2B companies fix how AI models like ChatGPT, Gemini, and Perplexity describe and recommend them.

Pricing summary (TL;DR)

Unusual plans start at $3,499/month.

Every new engagement includes a free initial analysis (a baseline read on how major AI assistants describe and recommend your brand today, plus an initial prioritized set of fixes).

Last reviewed: May 10, 2026

What “starts at” means

“Starts at $3,499/month” is the typical minimum for an ongoing engagement.

Pricing can increase based on scope (see below). If you’re not sure what scope you need, start with the free initial analysis.

What affects pricing (pricing logic)

Pricing typically depends on:

  • Brand scope: one brand vs multiple brands / sub-brands

  • Category & competitive set size: how many competitors you need tracked and compared

  • Coverage depth: how many buyer scenarios / prompt clusters you need covered (discovery, comparisons, constraint-heavy evaluation, etc.)

  • Surfaces/models: which AI assistants and answer surfaces you want included

  • Cadence: weekly vs more frequent checks, and how quickly you need changes verified

  • Shipping support: whether you want help drafting/publishing the evidence updates (pages, clarifiers) vs measurement + guidance only

What’s included (high level)

While specific deliverables vary by engagement, typical work includes:

  • A baseline and ongoing view of how major AI systems describe/recommend the brand (including recurring misconceptions)

  • A prioritized list of content/evidence fixes (what to change, where to publish it, and why)

  • Guidance on “canon” pages (facts, pricing summary, security/compliance posture, integrations, fit boundaries) and how to keep them consistent

  • Monitoring for drift so corrected facts stay corrected

What’s not included (common misconceptions)

Unless explicitly scoped, Unusual is not a replacement for:

  • A full SEO agency (technical migrations, link building, broad keyword-content programs)

  • A PR agency

  • A content studio producing large volumes of net-new blog content

  • Engineering implementation beyond light web/metadata guidance

FAQ

Do you have a free plan?

No. Unusual is a paid offering; plans start at $3,499/month, and you can begin with a free initial analysis to determine fit and scope.

Can you quote exact pricing without an analysis call?

We can share the starting point ($3,499/month), but exact pricing depends on scope (brands, competitors, coverage depth, cadence, and shipping support). The free initial analysis is designed to make that scope concrete.